Navigate over to the settings tab and select “Advanced Location.” It will bring up this menu:
We’ll be covering more about dental marketing services in this post. Select the “Location groups” tab and you’ll notice a list of three options. The one you want is called “Demographics.”
Now, choose the household income tier (or tiers) you’re interested in and click the big red “add” button!
This can be used to target higher income levels with ads for teeth whitening or veneers; lower income levels may be more interested in maintaining basic health.
Remarketing is frequently described as “easy money.” It helps you reach people who have visited your website, or practice, by serving specific ads focused on re-capturing those potential customers. At your dental practice, if you collect email addresses, you can leverage these through Customer Match on Google Ads and Facebook! Just upload the email addresses to create a remarketing audience and create an ad that would entice patients to visit your practice again—maybe a reminder for a cleaning, or whitening.
Facebook recently announced a new ad feature which utilizes Messenger to communicate with businesses. Advertisers will be able to use “Send Message” as a CTA on their ads, which would then take the prospect to messenger. This is only in beta now, but should be rolling out fully soon!
An advertisement on Google maps could literally lead a potential patient right to your dental practice. When “dentist” is entered into the search bar, results are shown on the map and on the search results list. On mobile, these ads also include directions and call CTAs.
Like Google Maps, you can also directly advertise on Waze. Because Waze is a community-based application, advertisements are a little different—customers near your business will see a “digital billboard” appear on the map, as well as in the search results. They can either navigate to your dental practice or save the location for later.
Two months ago, The first two results didn’t provide a “call” CTA, None of them picked up (which was expected),
Bidding on keywords like “emergency” or “urgent” is an easy way to get clients with immediate needs and high intent; imagine the return on investment for those keywords! But make sure that your practice can take emergency cases and provides an easy way to contact the practice, or else you may get a bad review on Google…
If there is something millennials hate as much as having to pay for wifi, it’s talking to medical professionals on the phone. ZocDoc is a mobile app that helps patients find doctors based on specialty, insurance, location, and availability; it’s almost like booking a doctor’s appointment on Open Table. It is now in most major cities—and some smaller ones too!